Advertising Policy

Last updated: 01.09.2025

WBPO/WBP is committed to full compliance with the transparency obligations for online advertising set out in Articles 24–26 of the EU Digital Services Act (DSA).

1. Identification of Advertising

All advertisements, sponsored content, and promoted listings displayed on the WBPO/WBP platform will be clearly and prominently labeled as “Sponsored” or an equivalent term.

Advertising will be visually distinguishable from organic business listings or user-generated content.

2. Disclosure of Advertiser Identity

For every advertisement, WBPO/WBP will make available the identity of the advertiser or the person/entity on whose behalf the advertisement is displayed.

This information will be displayed in a clear and accessible format, either directly alongside the advertisement or through an easily accessible link.

3. Explanation of Targeting Parameters

WBPO/WBP will provide users with meaningful information about the main parameters used to determine why a particular advertisement was shown to them. This includes disclosure of whether the ad was targeted based on:

• The user’s profile (e.g., business sector, location, subscription level);
• Contextual information (e.g., keywords or search terms);
• General platform-wide promotions.

WBPO/WBP will not use sensitive categories (such as political opinions, religious beliefs, health data) for ad targeting, in line with the DSA.

4. Advertising Repository (if applicable)

Where WBPO/WBP deploys systematic promoted listings or targeted advertising campaigns, an ad repository may be maintained and made available for inspection. This repository will contain aggregated information about advertisements, including:

• Identity of advertisers;
• Duration of ad campaigns;
• Targeting criteria used.

5. Responsibility of Advertisers

All advertisers are solely responsible for ensuring their content is accurate, lawful, and compliant with applicable advertising, consumer protection, and data protection laws.

WBPO/WBP reserves the right to remove or disable advertising content that violates these rules, user rights, or applicable law, without refund or compensation.